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BBC News India launches Whatsapp, WeChat accounts to get into Indian voters’ psyche

MUMBAI: British news broadcaster The  BBC has launched is instant messaging accounts to gauge what voters across India think as they go to the polls. The ‘BBC News India’ accounts are launched on two major platforms WhatsApp and WeChat.

The two platforms will get coverage of the Indian election campaign to the users from BBC World News, bbc.com and BBC World Service.

‘BBC News India’ will receive user-generated content directly from Indian voters while also distributing the BBC coverage of the election including videos, special graphics and interview clips. The broadcaster said it will provide people with top analysis of the election and also go behind the headlines to tell the personal stories that reveal what’s really at stake.

BBC News associate editor, social media hub Trushar Barot said, “Instant messaging apps have had phenomenal user growth in the past year. We know that hundreds of millions of people are using these platforms to stay connected, but increasingly also to share news stories, pictures and videos. This has been particularly evident with the Indian election campaign, so it’s the perfect news event to pilot our use of these apps. We’ll be using these accounts to encourage Indian voters—and those from around the world with an interest in Indian politics—to share their key issues, questions and experiences of the election campaign. We’ll also be sharing with them the best of our content from inside these platforms.”

The launch of ‘BBC News India’ will complement a host of election content going out throughout April and May across BBC World News and BBC.com with the focus on providing audiences in India and around the world with analyses and the latest developments as the campaign progresses.

Besides, access to news stories will be made easier with the launch of the India edition of BBC.com on mobile. The edition will also give people access to news headlines from the BBC World Service’s Hindi and Tamil websites, bbchindi.com and bbctamil.com.

Additionally, with social media increasing in popularity, the BBC Trending team will also be reporting from India on what’s popular and why (@BBCtrending).