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BBC First makes its debut in India on Zee Café
MUMBAI: BBC Worldwide has announced a deal that they will make award-winning and top-rated BBC dramas available to Zee Café’s viewers during prime time.
The premium British drama brand, BBC First, will premiere as a block on Zee Café on 26 June. It will air every weeknight at 10 pm. The announcement was made on the first day of Asia Pay TV Operators Summit (APOS) in Bali, Indonesia.
BBC Worldwide South & South East Asia SVP Myleeta Aga said, “We are very excited to be working with Zee Café, a leading channel in the English entertainment genre. Through this BBC First block, discerning Indian viewers will now have access to top-rated, premium dramas from the BBC. We are confident that the block will be popular with Zee Café’s viewers.”
The block will give audiences access to some of the best BBC dramas—unforgettable stories that challenge, immerse and entertain, from a distinctly British perspective.
The Emmy-nominated ‘Fleming: The Man Who Would Be Bond’ will kick off the block. The four-part action-packed drama starring Dominic Cooper explores the life of Ian Fleming, who created the James Bond icon in his spy novels.
Zee Café viewers will also be able to catch ‘SS-GB’, set in 1941. History is turned on its head in this gripping and intelligent series adapted from Len Deighton’s bestselling thriller in which the Second World War’s Battle of Britain has ended in victory for Hitler’s Germany and the population of 1940s Britain struggles under Nazi occupation.
Speaking about the new deal, ZEEL premium and FTA GEC business cluster head Aparna Bhosle stated, “Availability of premium British content has been limited thus far in India. Who better to partner other than the BBC to make quality shows from the region available to our viewers? The addition of the BBC First block will strengthen the channel’s proposition of the best of English language television programmes to its fans.”
In Asia, BBC First is available as an SVOD channel in Singapore, Malaysia and Hong Kong, and as a block in Japan. It can also be accessed via the BBC Player online at bbcplayer.com and as an app in Singapore and Malaysia.