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BBC Earth, BBC World News to launch on Philippines DTH platform Cignal TV
MUMBAI: BBC Worldwide has announced a partnership that will see BBC Earth and BBC World News launch on Cignal TV, a subscription-based direct-to-home satellite television service provider in the Philippines. This will be the inaugural launch of BBC Earth in HD in the Philippines, exclusively on Cignal TV.
BBC Earth and BBC World News will launch on 1 April, bringing premium natural history and factual content as well as up-to-the minute news and current affair programmes to the 1.6 million viewers in the country through the platform’s pre and post paid packages.
BBC Earth (Channel 245) is BBC Worldwide’s brand for premium factual content, from natural history and the human world to outer space and science. The channel showcases the work of the world’s foremost factual film makers as it takes audiences up close to the natural world. BBC World News (Channel 136), owned by BBC Global News Ltd, is the BBC’s award-winning 24 hour global news channel, offering world-class international news and feature programmes from a network of journalists.
BBC Worldwide senior VP, GM South and South East Asia Myleeta Aga commented: “We are very excited that two highly rated channels from the BBC will now be available to Cignal’s 1.6 million pay TV subscribers. The Philippines is a country that is deeply passionate about natural history – it has the highest rate of discovery of new animal species with 16 new species of mammals discovered just in the last 10 years. We hope that BBC Earth, showcasing the work of the world’s foremost factual film makers, will take Filipino viewers on a journey of discovery, with heart pounding action and mind blowing visuals. And BBC World News, the leader in global breaking news, with a reputation of delivering impartial, in-depth analysis of international news, will meet Filipino viewers’ demands for high quality news content.”
“We are very excited to be partnering with BBC Worldwide to bring two premium BBC channels to our subscribers. We are committed to providing genre-defining content for our discerning viewers. With the addition of BBC World News and BBC Earth to our platform, we are very pleased to be able to deliver on that promise,” said Cignal TV president Jane Jimenez-Basas.
In Asia, BBC Earth is in Hong Kong, Indonesia, Malaysia, Mongolia, Myanmar, Singapore, South Korea, Taiwan, Thailand and Vietnam. The channel is also available in India as Sony BBC Earth, a joint venture with Sony Picture Networks India. BBC World News is available in 433 million households across the globe and reaches almost 85 million people a week. BBC.com has 95 million unique browsers a month.