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BARC woos non-subscribers with special offers

MUMBAI: BARC India has announced special offers and discounts for the broadcasters and advertising agencies that are yet to subscribe to the commercial services of the joint industry body for television viewership monitoring.

Special initiatives are being launched for non-subscribers, in association with the Indian Broadcasting Foundation (IBF) and Advertising Agencies Association of India (AAAI).

The offerings for the broadcasters include a special limited period offer, which has lease, rental and buy-back option. Meanwhile, ad agencies that are part of AAAI can get a special discount. Special prime and supreme packages have also been designed for small and medium-sized ad agencies, BARC India said.

Star India CEO and IBF president Uday Shankar said, “As a joint industry body, BARC India has always kept the interest of industry stakeholders at the forefront. I look forward to newer broadcasters joining this special initiative designed to facilitate and ease the financial burden. This will help the broadcast ecosystem in India.”

BARC India claims that it already has over 370 channels and advertising agencies on board.

Added AAAI president MG Parameswaran, “I am happy that BARC India has extended a special offer to small and medium-sized ad agency members of the AAAI, our largest constituency. I am hopeful that many of them will avail of this special offer, join the movement, and benefit from the state-of-art rating systems offered by BARC India.”

BARC India said that since its launch, the channels being monitored have come to represent about 94 per cent of the total viewership of India and the agencies control about 95 per cent of the ad spend on TV. Thus, in its larger objective of inclusiveness, BARC India has decided to help all other broadcasters and agencies to use its data and insights.

The move, BARC India feels, will motivate those broadcasters and agencies who are yet to invest.

Highlights of the offerings for broadcasters:

  • Special limited period offer with lease, rental and buy-back option
  • Offer closes on 15 August.
  • Installation, testing, commissioning, and maintenance during the entire contract period would be taken care of by Cineom, the authorised reseller of watermarking equipment of Civolution.
  • After placing the order with Cineom, broadcasters can subscribe to BARC India’s commercial services.

Highlights of the offerings for agencies:

  • Special prime and supreme packages for small and medium-sized ad agencies.
  • A special discount is being offered for AAAI member agencies.