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BARC is on target, says CEO Partho Dasgupta

MUMBAI: The Broadcast Audience Research Council (BARC) is speeding up its work to stay on course to make good at the 1 October roll-out plan.

With the technology of France’s Médiamétrie already in place, the audience measurement body is in the advanced stage of negotiations for finalising a vendor for hardware.

It recently issued two requests for proposals (RFPs) for play-out monitoring and database systems and design, and quality control (QC) and analytics.

Partho“Many tasks are being undertaken simultaneously, such as hardware vendor, panel management agency, etc. We are in advanced talks for hardware and should finalise the vendor soon. BARC is on target as per plans, and we are optimistic about meeting all deadlines,” BARC CEO Partho Dasgupta told TelevisionPost.com.

The vendor selected for play-out monitoring and database systems will provide time-accurate database of all creative, commercial, promotional and any other content telecast on different TV channels.

The design, QC and analytics vendor will be responsible for designing the panel through a selection of homes from the pool available after taking all statistical parameters into consideration and applying correct weights and relevant statistical rigour at cell levels to generate the final data for subscribers. The vendor will also have to design the user interface.

The vendor will also be required to ensure, as per the statistical rules set by the technical committee, the highest standards of quality of data that comes from the meters, including identification of outliers, identifying compliance issues, identifying any possible cases of sabotage for investigation, randomly selecting the representative panel for reporting, removing dummy homes, etc.

The deadline for submitting proposals for play-out monitoring, database systems and design, and QC and analytics is 28 February and 5 March respectively. BARC is expected to complete the process of vendor selection for both the RFPs by the end of March.

Elucidating further, Dasgupta said that BARC is expecting the design, QC and analytics vendor to have a combination of deep statistical understanding and software domain knowledge to be able to address points raised in the RFP.

On the other hand, the play-out monitoring and database measurement design vendor will have to provide software solution to download, store and map all content of the channels to be monitored.