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BARC floats RFP for playout monitoring and database systems

MUMBAI: Close on the heels of appointing French audience measurement agency Médiamétrie as technology partner, the Broadcast Audience Research Council (BARC) has taken another step towards putting in place a solid audience measurement system in place before 1 October.

The industry body has invited request for proposal (RFP) for playout monitoring and database systems from interested vendors. This comes in the wake of RFP for Design, QC & Analytics that was released at the beginning of the month.

BARC is taking one step at a time as part of its strategy to put a future ready audience measurement system in place. The first step towards that end has been completed with the selection of Médiamétrie as technology vendor. The second stage is designing a panel management, which will be based on the establishment survey conducted by IRS.

In the first phase, BARC is looking at 20,000 panel homes which will be eventually scaled up to 50,000 in accordance with the government guidelines.