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Balaji Telefilms partners with Kolkata-based Chhayabani to produce TV content
MUMBAI: Continuing with its partnership spree, leading television and film production company Balaji Telefilms has entered into another alliance, this time with Kolkata-based Chhayabani Pvt Ltd.
The new entity, Chhayabani Balaji Entertainment Pvt Ltd, will be developed as a platform that will initially produce television content and gradually scale up to explore other creative opportunities while also becoming a hub attracting talent, such as technicians and artists, to work together in a collaborative manner.
The collaboration brings together two media houses to explore new formats of television presentation, create exciting high-end scripted content while also attracting high-quality talent.
Balaji Telefilms joint MD Ekta Kapoor, “Balaji is at a very exciting phase of growth. Within the Indian entertainment space, over time we have created our own unique position across both films and television businesses, which by nature are two completely different disciplines. Our aim is to explore how best we can leverage Balaji’s competitive strengths to create exciting entertainment across media that will propel our growth. We are delighted that Chhayabani has emerged as the most preferred partner for Balaji given their cinematic excellence and their tremendous passion to produce quality entertainment products.”
Balaji Telefilms froup CEO Sameer Nair added, “We have always believed that growth is collaborative, which has also been our operating philosophy in a super-dynamic industry. We are very excited to partner with Chhayabani and as evident, the synergies are extremely strong. This collaboration helps us build a unique and robust platform that allows us to explore a very wide variety of avenues, given our respective creative strengths and the huge libraries of film and television content which we aim to leverage as we move forward.”
Chhayabani director Saugata Nandi added, “It is gratifying to finally see a long-cherished idea culminating in a strong association between Balaji and us—with a common vision of drawing the best creative talent available in the region to generate never-before-seen content for a very culturally-driven and art-oriented Bengali audience. While Balaji holds the numero uno position in the television and film industry in India, Chhayabani has the distinction of being laced with an enviable reputation of being the torch bearer of the golden era in Bengali television and cinema. Through this platform we look forward to presenting very distinctive content that talks the universal language of emotions and instantly connects with the viewer.”
Recently, Balaji Telefilms had announced partnership with Singapore-based Indus Media Entertainment to jointly produce TV content for the American market. Earlier in July, the company had roped in former Star India CEO Sameer Nair as group CEO to spearhead its expansion strategy and lead the way for the next level of growth by identifying unexplored avenues.
First, the company floated a JV with Select Media, the publisher of ‘Box Office India’ and ‘Sound Box’ magazines, to create film and TV events, wherein it held 51 per cent majority share. Later, Balaji picked up 51 per cent stake in Marinating Films—a company that owns the concept, formats as well as all proprietary and intellectual property rights to the Indian Telly Calendar (ITC) and Indian Telly Style Awards (ITSA). It also organises Box Cricket League, ITC and ITSA on an annual basis.