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AXN takes lead in English ent, HBO moves up one spot in movies
MUMBAI: The top order in the English entertainment genre once again witnessed a shuffle as AXN moved up to take the pole position in the genre in Week 43. While other English genres saw a status quo, there was a shift within the hierarchy of the English movie channels.
As per BARC data for the week ended 30 October, previous week’s leader Comedy Central witnessed a big drop in ratings and consequently fell squarely from No. 1 to No. 4 on the chart.
This resulted in AXN moving up a spot to take the lead in Week 43.
Star World, which took the fourth position in the previous week, leaped to the second spot with a small gain in ratings.
Meanwhile, Zee Café stayed put at No. 3 despite a significant drop in viewership.
Colors Infinity SD, which rounded off the top five in the genre, also saw a fall in its numbers during the week.
Although there was no major change in the order of the English movie channels, there was a slight flip-flop between the fourth- and fifth-placed channels in the genre.
Week 43 saw HBO move up one spot to No. 4, while Zee Studio slipped to No. 5. Interestingly, both channels witnessed a drop in their viewership data.
Movies Now maintained its lead and continued to grow with a rise in ratings, while Sony Pix remained at No. 2 seeing a fall in its ratings.
Star Movies managed to hold on to its third spot. It also witnessed a fall in its data for the week.
With only Movies Now witnessing a rise in ratings during the week, the channel occupied the top five slots in the top movies of the week.
The week’s top-rated movie was ‘Terminator 3: Rise of the Machines’, followed by the Angelina Jolie-starrer ‘Salt’.
The action flick ‘Resident Evil: Retribution’ took the third spot, ‘The Three Musketeers’ was placed fourth and ‘The Wolverine’ took the fifth spot.
There was no change in the infotainment genre in the week as Discovery Channel continued to maintain its lead with a growth in viewership.
Both National Geographic, at the second spot, and History TV18, at third, witnessed a marginal fall in their respective viewership.
Fourth-placed Animal Planet saw a slight gain in numbers, while No. 5 channel Nat Geo Wild again reported a loss in ratings.
The kids genre too saw no change in the pecking order in Week 43 and Nick continued to lead the genre despite a fall in ratings. Pogo and Cartoon Network also witnessed a drop in their respective viewership.
However, the fourth- and fifth-placed channels, namely Hungama and Disney, were the only ones to see a rise in viewership during the week.