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AXN partners Irish House for Karaoke nights to promote ‘The Voice’
MUMBAI: English GEC AXN has partnered with food joint Irish House to promote its popular shows The Voice. Through this partnership, the channel will offer the audience a chance to tap into their singing talent with AXN Karaoke Nights for next six weeks.
The channel is tapping the route of experiential marketing for their Emmy award-winning show. AXN is curating social Media Karaoke challenge with Indi.com.
Five winners will get a chance to co-host the thrilling AXN Karaoke evenings at Irish and get complimentary F&B vouchers along with exciting AXN goodies. All they need to do is record the popular hits by ‘The Voice’ judges Adam Levine, Miley Cyrus, Blake Shelton and Jennifer Hudson – and upload on the site.
One can also visit AXN India’s Facebook page, share the AXN Karaoke Nights posts with minimum 3 friends, and win free F&B vouchers to AXN Karaoke Nights across 12 outlets of The Irish House in 5 cities – Mumbai, Delhi, Bangalore, Kolkata, and Pune. Few evenings will be compered by popular Karaoke Jockeys inviting the audience to sing those epic classics or pop numbers by The Voice coaches where the best singer at each event will win premium AXN merchandise.
The Voice which is in its 13th season airs every Saturday-Sunday at 8 pm.