22 Sep 2017
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Asian Paints’ ‘Har Ghar Kuch Kehta Hai’ moves from Colors to Sony

MUMBAI: After airing the first season on Colors, the advertiser-funded programme Asian Paints’ ‘Har Ghar Kuch Kehta Hai’ has moved to Sony Entertainment Television (SET) in its second season.

The show will premiere on 7 September, airing at 7:30 pm every Sunday. It will continue to showcase never-seen-before journeys of celebrities with actor Vinay Pathak as host.

Har_Ghar_Kuch_Kehta_Hai_‘Har Ghar Kuch Kehta Hai’ will open up the 7 pm band on Sundays for SET, which until now was seeing re-runs of ‘CID’ or movie premieres.

SET senior VP and head marketing Gaurav Seth said, “’Har Ghar Kuch Kehta Hai’ intends to inspire people by presenting stories of celebrities who have come from modest backgrounds and reached starry heights. The show is a mix of nostalgia and heart-warming stories where celebrities relive their childhood days with Vinay Pathak. We are confident the viewers will enjoy watching these very interesting stories.”

The first episode will showcase boxer Mary Kom in her journey as she takes viewers through her house.

Produced by BBC Worldwide India, the series will take celebrities from various walks of life, back to their childhood home to relive their moments.

Based on the format ‘The House That Made Me’, the seven-part series will take celebs like Olympic Bronze medallist Mary Kom, Bollywood villain Prem Chopra, singer Kailash Kher, choreographer Terence Lewis and cricketer Virender Sehwag back to their roots where they come face to face with their past as they revisit the people and places that helped make them who they are today.

BBC Worldwide SVP and GM India and content head Asia, Myleeta Aga added, “Especially with a subject matter so personal, it was extremely important to shoot the series in a sensitive, evocative and heart-warming manner which I believe that our team has been successful in doing. We look forward to bringing this content to Sony audiences and working with the Asian Paints team to build an enduring property over seasons to come.”

Each episode will feature one celebrity who comes from a humble background and has successfully carved a niche for themselves.

Asian Paints president decorative business unit sales, marketing and technology Amit Syngle said, “The first season of ‘Asian Paints Har Ghar Kucch Kehta Hai’ had received an overwhelming response. At the same time, the various awards conferred on this show have given us tremendous encouragement as we start off Season 2. The second season builds on the format from last year and introduces viewers to seven new celebrities and their homes which helped them start off on their path to success.”