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Arnab Goswami’s Republic TV launches teaser ahead of launch
MUMBAI: Setting the tone for its impending launch, Republic TV has launched a teaser campaign for the English news channel featuring its founder and editor Arnab Goswami. The ad has been released on the Facebook and Twitter accounts of Republic TV, which already have thousands of followers.
The 45-second ad opens with visuals of a pen and microphone symbolising journalism. The ad shows Goswami jotting down a message for his viewers on a piece of paper accompanied by his voiceover in the background reading out the text.
The message starts with Goswami telling his fans that he had been missing them for the last few months ever since he left Times Now.
Taking a dig at the current crop of anchors, Goswami goes on to say that “he has been hearing those on-air who have forgotten all about you”.
He then promises them that the wait is finally over as he is all set to launch his ambitious project, which will combine TV and web.
Goswami states he is working full throttle with his team to make the dream that is Republic TV come true. He signs off with the promise of coming back soon.
The ad ends with the Republic TV logo, which has letters in white colour with a red background. Incidentally, TV in the logo is in a small full stop. Below the logo is the promoter company’s name ARG Outlier Media and Rajeev Chandrasekhar’s Asianet News Service.
The TV in the channel name had to be added following BJP leader Subramanian Swamy’s objection that the Constitution prohibits the usage of certain words for professional and commercial purpose, which include ‘Republic’.
Arnab has got the whole infrastructure ready in four months and has 300 people join in. He calls Republic TV as “a pro-people organisation” which will be “fiercely independent”. The channel is expected to launch in 4-5 weeks.
Goswami has teamed up with Rajya Sabha MP and NDA vice-chairman Rajeev Chandrasekhar for his TV and digital news venture. The two, along with Goswami’s wife Samyabrata Ray Goswami, have floated two companies named ARG Outlier Media and SARG Media Holding for the venture.
Chandrasekhar, who is the also the CMD of Asianet News Network, is one of the main investors in the venture.
Besides Chandrasekhar, other investors in the venture include DEN Networks promoter Sameer Manchanda, Aarin Capital Partners’ Ranjan Ramdas Pai, Veteran investment banker Hemendra Kothari, Asian Heart Institute’s Ramakanta Panda, TVS Tyres’ R Naresh, Shobhana Ramachandhran and Renaissance Jewellery owner Niranjan Shah.