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Anup Vishwanathan to join Sony TV as marketing head

MUMBAI: Multi Screen Media (MSM) has roped in Anup Vishwanathan as marketing head for its flagship Hindi general entertainment channel Sony Entertainment Television (SET).

Vishwanathan will replace Gaurav Seth, who had quit the company in July.

Anup Vishwanathan 2Vishwanathan is coming to SET after a short stint at Times Network where he worked as marketing head for English entertainment channels (Movies Now and Romedy Now) from November last year.

Prior to Times Network, he was with Leo Burnett for almost eight years and worked on SET’s ‘KBC’ campaign. He also worked with clients including McDonald’s, HDFC and Tata Capital.

At SET, he will be reporting to Danish Khan, who is joining the channel as business head on 16 September.

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