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After programming, Doordarshan looks to sell movie slots
MUMBAI: Having eased the norms for production houses to buy primetime programming slots, Doordarshan is looking to auction feature film slots.
This will mean a change in policy as DD currently acquires movie rights for a single telecast and sells airtime to rake in revenues. The pubcaster has five slots in a week for telecast of movies.
“Once the slot sale policy for prime time programming is in place, Doordarshan will be working aggressively on film slot auctioning,” Mint quoted a top DD official as having said.
Prasar Bharati CEO Jawhar Sircar has been trying to auction slots to usher in an era of transparency in Doordarshan.
Sircar had told TelevisionPost.com that the auction of programming slots would bring in transparency. “If we get through this, it will be a major victory for transparency. There is a small section in Doordarshan that is against any sort of transparency, but I am confident that we will be able to complete the process. This is the first time we are going for open bidding,” he had said.
As reported earlier, a Prasar Bharati internal vigilance report on procurement of movies had indicted Doordarshan for allegedly encouraging cartelisation.
The report stated that Doordarshan admitted to the monopolistic situation dominated by six business houses but failed to suggest ways to avoid such a situation.
Doordarshan National shows movies on DD National between Friday and Sunday, with another telecast on Monday.
Earlier, DD had eased norms to sell primetime programming slots to private content companies. The pubcaster is planning to roll out new programming on 1 November.