- Post merger of HITS-Cable TV biz, IMCL’s FY17 net loss swells to Rs 206 crore
- RIL Surges 4% After Telecom Regulator Slashes Interconnect Charges
- Mumbai Rains: 34 domestic flights cancelled till 12 pm today, main runway remains shut
- Tata Sons buys big chunk of shares in group firms
- Swine flu: 42 positive case in Mohali
- HIV blood transfusion probe: High-level team gives clean chit to Regional Cancer Centre
- Flipkart, Amazon in Rs100 crore ad blitz
- Politicians may have helped Iqbal Kaskar net 100 crore in 3 years
- Mobile bills to go down as Trai cuts call termination charges to 6 p/min
9XM launches break-less music band ‘9XM Highway’
MUMBAI: Bollywood music channel 9XM has launched a break-less music band called ‘9XM Highway’.
Dedicated to the superstars of Bollywood, the channel aims to take its viewers on a long drive through the property that airs every Monday to Sunday at 8 pm.
This 35-minute non-stop music band features hits by superstars like Shah Rukh Khan, Salman Khan, Ranbir Kapoor, Katrina Kaif, Ranveer Singh and more. Actors, singers and music composers are featured on ‘9XM Highway’.
9XM and 9X Tashan cluster head programming Baljinder Mahant said, “We at 9XM are popular for playing the latest Bollywood hits and innovations around music content. Our ardent viewers have appreciated our past innovations and with ‘Highway’ we provide them with 45 days of best and latest hits of a new Bollywood star every day. We are confident that this Bollywood musical journey on ‘Highway’ will get the viewers grooving for more.”
‘Highway’ will be promoted across digital and social media platforms like Facebook, Twitter and YouTube.