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9XM launches break-less music band ‘9XM Highway’
MUMBAI: Bollywood music channel 9XM has launched a break-less music band called ‘9XM Highway’.
Dedicated to the superstars of Bollywood, the channel aims to take its viewers on a long drive through the property that airs every Monday to Sunday at 8 pm.
This 35-minute non-stop music band features hits by superstars like Shah Rukh Khan, Salman Khan, Ranbir Kapoor, Katrina Kaif, Ranveer Singh and more. Actors, singers and music composers are featured on ‘9XM Highway’.
9XM and 9X Tashan cluster head programming Baljinder Mahant said, “We at 9XM are popular for playing the latest Bollywood hits and innovations around music content. Our ardent viewers have appreciated our past innovations and with ‘Highway’ we provide them with 45 days of best and latest hits of a new Bollywood star every day. We are confident that this Bollywood musical journey on ‘Highway’ will get the viewers grooving for more.”
‘Highway’ will be promoted across digital and social media platforms like Facebook, Twitter and YouTube.