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16 IPL matches touch cumulative reach of 266 mn

MUMBAI: The 16 matches of the Indian Premier League (IPL) broadcast on Sony Max, Sony Six and Sony ESPN have achieved a cumulative reach of 266 million, as per BARC data provided by the broadcaster.

The IPL matches have registered a 43 per cent reach in rural and 46 per cent from female viewers. The tournament has been most viewed by people aged 22–30 years.

The top-performing markets in terms of viewership are Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad, Maharashtra, Goa, Karnataka and Gujarat.

Besides, as reported earlier, Sony MAX became the No. 1 channel at the all-India level in Week 16 for the period ended 22 April.

The broadcaster said that the viewership has sustained despite power cuts, which led to a drop in the total television viewership and pulled it to the lowest at the HSM level.

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