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13,700 delegates from 108 countries attend Mipcom
MUMBAI: A record number of over 13,700 delegates from 108 countries, including more than 4,800 acquisition executives, of which 1,600 were acquiring for digital platforms, gathered in Cannes for the 31st edition of television trade event Mipcom.
Drama took centre stage in Cannes, helped along by strong demand from international broadcasters and new platforms for shows to offer their audiences or subscribers.
Mipcom this year hosted an expanded World Premiere TV Screening programme and a huge number of major dramas.
In the middle of the deal-making, show launches and networking that took place at Mipcom, delegates gave a standing ovation to Pakistani filmmaker and activist Sharmeen Obaid Chinoy after she addressed the ‘Social Responsibility – Media’s Role in Creating and Provoking Global Change’ conference. The Oscar-winning director was joined by photographer, filmmaker and environmental activist Yann Arthus-Bertrand whose latest documentary, ‘Human’, is now airing on international channels.
Mipcom drama launch pad: Sales and distribution companies are increasingly using Mipcom as an international launching pad for their heavyweight series. Sony Picture Television’s (SPT) 10-episode ‘The Art of More’ premiered at Mipcom, and SPT reported sales to 25 countries.
Sky Atlantic/Canal Plus unveiled their ‘The Last Panthers’ crime drama for the first time to international buyers, in the presence of stars Samantha Morton and Tahar Rahim.
Fox International Studios grabbed the limelight on 6 October with the World Premiere TV Screening of ‘The X-Files’ reboot, in the presence of director, creator and executive producer Chris Carter.
Other dramas present at Mipcom included Showtime’s world premiere of contemporary drama ‘Billions,’ starring Paul Giamatti and Damian Lewis and Golden Globe winner Kyle MacLachlan. Endemol Shine International treated Mipcom delegates to its new drama ‘The Frankenstein Chronicles,’ while Passion Distribution brought new ITV primetime TV Movie ‘Churchill’s Secret,’ starring Michael Gambon as Churchill, to Cannes.
Partnership for multiplatform OTT: With Mipcom bringing together international broadcasters, the US majors, TV production and sales companies, digital powerhouses such as YouTube, Netflix, Hulu, and OTT players like Hopster or Icflix Media, Mipcom focused considerable conference attention on how OTT, SVoD and streaming services are transforming business models and strategies.
According to Digital TV Research, OTT live and VoD services will generate around $26 billion this year and $56 billion by 2020.
At Mipcom’s OTT and Global Channel Strategy Summit and the Carriage Deal Forum, delegates met to examine the latest channel launches, new offerings from the world’s leading delivery platforms and how business models will be impacted by OTT developments and the growth in streaming and SVoD services.
Endemol Shine generated plenty of media coverage at Mipcom as it announced a multi-year strategic partnership with DreamWorks Animation’s online youth network AwesomenessTV. The deal sees Endemol Shine helping to launch AwesomenessTV channels in new markets including France, the UK, Germany, Spain and Brazil.
Deals confirm business diversity: As Mipcom progressed, a slew of diverse deals, investment pacts and upcoming slates were announced reflecting the wide-range of programming genres on offer and the international participation at the event.
FremantleMedia continued to feed international broadcasters’ appetite for cooking shows, closing deals in New Zealand, Australia, Norway and Asia-Pacific for BBC Productions’ ‘Simply Nigella’ and ‘Nigella’s Christmas Special,’ starring the food writer, TV cook and Mipcom attendee Nigella Lawson.
German sales and production company Beta Film confirmed its commitment to high-end drama by announcing a new action-adventure fantasy series ‘The Perished Land’ from one of the ‘Game of Thrones’ show-runners Frank Doelger.
Fox International Channels acquired the original version of Keshet International’s ‘False Flag,’ marking the first time Fox has taken a foreign-language drama for its networks. Fox is developing an English-language series and will now make the Hebrew version available to its international channels in 127 countries. ‘False Flag’ is being tipped as Keshet’s next ‘Homeland.’
Turkey continues export drive: Underlining the growing international success of Turkish content, NBC will debut its legal drama ‘Game of Silence’ in 2016—the first US adaptation of a Turkish original series.
Mipcom honours Fox Duo: 7 October saw one of the entertainment industry’s longest and most successful business partnerships take centre stage as Fox TV Group’s Dana Walden and Gary Newman were honoured as Mipcom 2015’s Personalities of the Year.
After the sell-out World Premiere TV Screening of Fox’s ‘The X-Files’ reboot in the Palais des Festival’s Grand Auditorium on Tuesday evening, Fox TV Group Chairmen and CEOs Dana Walden and Gary Newman packed the same room again for their 7 October keynote address. Discussing the state of the US and international market, Dana Walden said that the days when mildly successful shows could reap significant financial rewards are over. “It’s a hit driven business and the great shows will work all over the world,” Walden commented.
Asked to explain their success as a partnership and at Fox, Newman replied that “There isn’t a secret formula, but there is a process which we instituted at the studio which is we get into business with the best possible creators.”