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Zixi to help Amagi’s CLOUDPORT 3.0 deliver live broadcast and playout over IP

MUMBAI: Amagi, a major player in cloud-based broadcast infrastructure and targeted TV advertising, has signed a strategic partnership with Zixi, the company that delivers live broadcast-quality video delivery over public and private IP networks to any device, to enable IP contribution and streaming for its next-gen channel playout platform CLOUDPORT 3.0.

CLOUDPORT 3.0 is a virtualised playout platform that gives TV networks greater flexibility and agility to spin new channels and create regional feeds instantly to keep pace with changing viewer dynamics and preferences.

Available as a commercial off-the-shelf (COTS) platform using Intel servers, CLOUDPORT 3.0 can also be deployed at operator headends while retaining full control over operations with the broadcasters. The partnership with Zixi equips CLOUDPORT to deliver live broadcast and playout over IP.

“The key to offering an economical and scalable cloud playout is the ability to deliver high-quality content over IP,” stated Amagi co-founder KA Srinivasan.

“By enabling contribution and streaming over IP in CLOUDPORT using Zixi, we are giving our customers the best in class when it comes to delivering broadcast video—SD, HD, or UHD—that is reliable, error free and secure,” he added.

Amagi will be offering Zixi IP contribution to the CLOUDPORT 3.0 platform, allowing broadcasters to take advantage of a growing number of Zixi ecosystem devices such as Zixi-enabled encoders (HW and SW) and cameras.

Amagi will use Zixi Feeder running on a Zixi appliance to input live feeds to CLOUDPORT, or use Zixi On-Air for mobile content delivery from tablets and phones.

Amagi will now be able to deliver a Zixi stream from virtualised CLOUDPORT servers to operator headends over IP. It has also integrated its STORM receivers with Zixi to receive IP streams at the headends to localise feeds through ad and content insertion at the edge.

“We are excited that Amagi has partnered Zixi for distance-agnostic, high-quality IP-enablement of their CLOUDPORT platform,” said Zixi VP of product marketing Ray Thompson.

“The combined offering enables broadcasters and content producers to dramatically increase workflow efficiency, launch new channels while reducing costs and improve overall manageability end-to-end. Zixi Feeder and Zixi On-Air enable protected video contribution at low latency and low overhead delivered from any device anywhere there is an Internet (wired/WiFi/3G/4G) connection to Amagi CLOUDPORT for management and playout,” added Thompson.