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ZIRCA Digital Solutions ropes in Anand Thakur as national sales head

MUMBAI: Aidem Ventures’ recently launched digital brand solutions division, ZIRCA Digital Solutions, has roped in Anand Thakur as its national sales head.

In his new role, Thakur will be heading the sales function for ZIRCA and will also look into data and technology partnerships along with the sales strategy.

ZIRCA Digital Solutions senior vice president Neena Dasgupta said, “We are extremely excited to have Anand on board, as a part of our leadership team to spearhead the sales function. He comes with a rich experience in the digital medium and we are confident that his addition will strengthen our leadership team.”

ZIRCA aims at leveraging on video, mobile and web to grab the audience’s attention with engagement capabilities using content as the platform. The company is presently working on bringing the desired content to the relevant user using various platforms available today. The company has already roped in a handful of advertisers including Dell, NGC and Adidas.

Thakur added, “I am very happy to join ZIRCA Digital Solutions at its launch stage and will aim at creating powerful cross-platform solutions around content and research. With its distinct product differentiation, ZIRCA will add value to brands through engagement. Besides, Aidem, with its extensive experience and track record with digital brands makes for an incredible platform for ZIRCA. Hopefully, it will throw up a new set of challenges for me. I am eagerly looking forward to this new role.”

He further highlighted the growth of the online advertising market by stating that it has risen on the back of rising internet penetration and content consumption, which has made it one of the fastest growing segments in the Indian media. More brands are now migrating from traditional media to online and mobile platforms while those who are already present on digital are seeking ways to exploit the medium to the utmost.

Having over eight years of experience in the digital media space, Thakur was previously associated with BBC Worldwide as account manager. His role included analysing data trends and client performance, developing strong strategic sales plans and conducting strategic pitches.

Prior to that, Thakur was part of the pilot team of Star Interactive to strengthen Star India’s digital presence, developing best practices and benchmarking initiatives for video ads.