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YuppTV’s debut original production is web series starring Brian Lara

MUMBAI: Internet-based TV streaming service provider YuppTV is set to launch its first original production with a web series starring cricket Legend Brian Lara.

Premiering on 6 November, the web series is titled ‘Brian Lara is NOT OUT!’ and will exclusively be shown in five episodes only on the platform.

Uday ReddyYuppTV founder and CEO Uday Reddy is the debutant producer of this series along with Madhura Sreedhar Reddy.

The story of the web series is based on legendary cricketer Sachin Tendulkar inviting Brian Lara to play in three-match All Stars Cricket 2015 series to be held in November 2015. All Stars Cricket 2015 is a platform for all legendary players to play the game again after retirement, on American soil. The two teams to play are Sachin’s Blasters and Warne’s Warriors.

YuppTV founder and CEO Uday Reddy said, “Brian Lara web series is a major step for YuppTV towards providing access to high-quality content to all its viewers over numerous internet-connected devices using YuppTV app. We are excited to launch this original content with a passionate sportsman Brian Lara. The first original content adds more feathers to YuppTV.”

The script revolves round Lara’s personal life, his passion for cricket, his tips on cricket for aspirants, more sneak peeks into the real Lara and how he prepares himself to play again at 46 in the All Star Matches.

Brian LaraThe series can be watched from anywhere in the world on any internet-connected devices like smart TVs, Android and iOS smartphones and tablets, gaming consoles, Blu-ray Players via YuppTV app. The five-episode web series will be available on subscription basis. The process to subscribe is seamless through varied online payment options.

Brian Lara said, “I am excited to play again, I am more excited to see that people love me even more than before. I am overwhelmed to see the huge response to Not Out’s curtain raiser. I thank YuppTV and Uday for this great endeavour.”

Madhura Sreedhar Reddy said, “Brian Lara was inspiration to all the cricket lovers across the world. But, it’s great to see him inspiring even at the age of 46 years. We are very happy to make this video series with Brian to inspire all the passionate sports lovers.”

The OTT provider for Indian content has over 200 channels in 13 languages, over 5,000 movies and several TV shows in its catalogue. Apart from the live TV experience, YuppTV offers catch-up TV feature.

With digital emerging as the go-to medium, most OTT platforms are investing in developing original content to connect with the millennials. Hotstar, ErosNow and Sony Liv are among the other big platforms launching original shows.