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YuppTV partners Chinese handset manufacturer LeEco

MUMBAI: OTT service provider for Indian content YuppTV has joined hands with Chinese OTT and internet technology giant LeEco (formerly Letv).

Under the partnership, YuppTV will be integrated into LeEco’s smart devices. This will give users access to YuppTV’s catalogue of live TV channels.

YuppTV will act as a market differentiator by adding value to LeEco’s end-user offerings through its comprehensive content library.

LeEco has also partnered ErosNow to offer the OTT service pre-loaded with its flagship smartphones, Le Max and Le1s.

The move is aimed at maximising the value to the end user by creating a ubiquitous content ecosystem that enables anytime, anywhere accessibility of video content.

YuppTV founder and CEO Uday Reddy commented, “The past few years have seen rapid growth in OTT and video consumption through internet-enabled devices such as mobiles and smart TVs. Through their multi-device and content ecosystem strategy, LeEco has been very successful in China. The partnership with the global internet technology conglomerate was successfully forged due to a natural chemistry and a synergy of vision between the two companies. We are confident that this association will help in optimising the value delivered to the end users and take our extensive digital entertainment solutions to a larger audience.”

LeEco CEO APAC Tin Mok added, “We are delighted to enter into an association with YuppTV, which is one of the largest OTT content providers for Indian content in the world today. The partnership is in synergy with our expansion plans in India and will enable us to leverage YuppTV’s offerings to add value to our own services.”

YuppTV offers 200+ TV channels, 5,000+ movies and 100+ TV shows in 12 languages. Providing live TV and catch-up TV technology, YuppTV has presence in more than 50 countries. It recently launched YuppTV Bazaar, which is an online marketplace for the premium content curator.

Founded in November 2004 by Jia Yueting and Liu Hong, LeEco is committed to creating the ‘Le Ecosystem’, a next-generation internet engine vertically integrated to offer an online platform complete with content, devices and applications. LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalisation of more than $12 billion.

The group is engaged in an array of businesses ranging from internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce and internet-linked super-electric cars, which were announced in late 2014.