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YuppTV launches Sri Lankan and Pakistani channels on its platform
MUMBAI: Leading over-the-top (OTT) player YuppTV has expanded its offering with the launch of 18 Sri Lankan TV channels across a variety of genres.
The OTT player has also added Pakistani entertainment channel Hum TV, the flagship channel of Hum Network.
Prominent Sinhala, Tamil and English channels such as Siyatha TV, Derana TV, Dan TV, Channel C, Nethra TV and Prime TV will now be available on YuppTV platform, worldwide.
Approximately three million Sri Lankan expats are spread across the globe, with the majority concentrated around Europe, the Middle East and Canada. Sri Lankan expats can now enjoy their favourite programmes anytime, anywhere on multiple internet-enabled devices.
Two of Sri Lanka’s most popular TV channels from Capital Maharaja Organization—Shakthi TV and Sirasa TV—were already available on YuppTV.
YuppTV founder and CEO Uday Reddy said, “At YuppTV, we have always sought to enable the best, most preferred entertainment options for our users across the globe. We have constantly enhanced our content offerings to appeal to the sensibilities of our diverse consumer base. Allowing access to these channels through our platform will add to the delight of our Sri Lankan expat viewers as they will be able to watch their favourite programmes from anywhere in the world.”
Pakistani entertainment channel Hum TV, which also is now available on YuppTV, is the flagship channel of Hum Network. Some of its shows such as ‘Man Mayal’, ‘Gul-e-Rana’, ‘Abro’, ‘Pakeeza’ and ‘Jago Pakistan Jago’ enjoy immense popularity with the Indian consumers. YuppTV will distribute Hum TV worldwide, with the exception of the US, as part of its Urdu bouquet.
Speaking about Hum TV launch, Reddy said, “Hum TV is one of the most popular television channels in Pakistan and enjoys impressive viewership not just with the Pakistani viewers, but also among Indians. Our users can enjoy the channel on television, web and mobile. With this new move, Pakistani expats would not have to miss out on their favourite shows from this popular channel.”
YuppTV users can access the channel through yupptv.com, or via its app on smart TVs, smart Blu-ray players, streaming media players, gaming consoles, smartphones and tablets.