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YuppTV launches movie platform called Mini Theatre
MUMBAI: YuppTV, the leading OTT provider for South Asian content, has launched a new platform called Mini Theatre.
The Mini Theatre platform will showcase new movies on the first day or the following weekend of their theatrical release, even in geographies where the movie is not available. The movies will be made available on the YuppTV platform only on Samsung, Apple, Roku, LG and Sony TV devices/interfaces.
Commenting on the latest development, YuppTV founder and CEO Uday Reddy stated, “At YuppTV, we have a great opportunity of bringing best quality South Asian content to our users across the globe. Launching Mini Theatre is another step in the same direction. The release of various Indian movies is often limited only to very few selected geographies across the world and sometimes limited only to the Indian subcontinent. Hence, users end up missing out on these high-quality and entertaining movies. Following the launch of Mini Theatre, our users outside of India will have the opportunity to access new Indian movie releases, just like they used to, back at home in India. Furthermore, film-makers may now showcase their movies to a global audience, notwithstanding exorbitant investment for an overseas release. Since the launch is slated to benefit every stakeholder in the ecosystem, we look forward to receiving a huge response from both, expat audiences and filmmakers.”
YuppTV is also exercising complete piracy control of the movies showcased in the Mini Theatre. Users need to accept the piracy agreement conditions before they start watching the movie. The movies will be made available on a pay-per-view basis with a six-hour viewing window. Furthermore, the movies are secured with DRM, invisible user-based/forensic watermarking and encryption, and users will be authenticated by mobile and location verification. The invisible/forensic watermarking will assign a unique identification to each user. It is an imperceptible and non-removable unique identifier that is embedded in the video, enabling YuppTV to trace any content breach. The pirate, if found guilty of breaching the privacy guidelines, will be charged with a heavy penalty.