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YuppTV launches marketplace for premium video content

MUMBAI: Over-the-top (OTT) platform YuppTV has launched YuppTV Bazaar, a marketplace for high-quality video content.

With the launch of the service, YuppTV will now host curated premium video content across various genres such as education, short films, web series, trailers and more.

YuppTV Bazaar will help independent video content creators, who often find it tough to monetise and market their premium content through traditional video-sharing portals, satellite and DTH platforms.

L-to-R---Mr.-Abhishek--Bachchan,-Governor-of-MH,-Shri-Vidyasagar-Rao,-Mr.-Uday-Reddy,-Founder-&-CEO,-YuppTV.“Through assured quality supervision and a large native user base, YuppTV Bazaar will allow these entrepreneurs to showcase their high-quality videos on a trusted platform and reach out to an audience ranging in millions across the world through devices such as smart TVs, smartphones, tablets and PCs,” the company said.

YuppTV founder & CEO Uday Reddy commented, “With the proliferation of unregulated video content on the digital platform, content monetisation and visibility is a prime concern for premium video content creators, who often find their content being lost in a deluge of casual user-generated content. YuppTV Bazaar is being launched as a solution that will overcome the traditional roadblocks associated with free-for-all video sharing platforms. We are confident that this development will be a major success and will empower content developers with the perfect medium to share and monetise their offerings.”

YuppTV Bazaar was launched in the presence of Governor of Maharashtra Vidyasagar Rao and Bollywood celebrity Abhishek Bachchan.

Rao added, “In today’s digital age, with technology having changed the way many industries operate today, YuppTV’s launch of its premium video content platform YuppTV Bazaar comes as a very welcome move. By providing a medium to independent creative content creators for showcasing their works, YuppTV has taken the spirit of entrepreneurship to a new level. I support the initiative wholeheartedly and wish YuppTV and YuppTV Bazaar all success.”

Bachchan added, “India, at the moment, is brimming with talent looking for an outlet for their creativity. The launch of YuppTV Bazaar from YuppTV is a welcome move that will provide indie moviemakers with a trusted and curated platform for showcasing their talent.”

YuppTV is an internet TV and video-on-demand (VOD) streaming provider, with over 5 million mobile app downloads and an audience base reaching 400+ million households through smart TVs.

It is the second-most popular app in Google Play Store and the most popular TV app on LG and Samsung smart TVs in India.