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YuppTV in content deal with Yash Raj for its on-demand movie service

MUMBAI: OTT player YuppTV has signed a content deal with India’s leading film studio Yash Raj Films (YRF).

As part of the association, YuppTV will host popular Hindi movies produced by Yash Raj Films on its movie-on-demand service, YuppFlix.

The titles include the latest and popular offerings by Yash Raj Films such as ‘Sultan’, ‘Fan’, ‘Befikre’ and ‘Dhoom:3’. They will be available in transaction video on demand (TVOD) model within India and in SVOD/TVOD models outside India.

YuppTV founder and CEO Uday Reddy said, “We are glad to announce the association with Yash Raj Films and offer our users a stimulating assortment of latest movies made under their banner. At YuppTV, we are driven with the vision to extend the most captivating entertainment solutions to our expat community of users and view this association as another step in the same direction. I am affirmative that our global audiences will enjoy the latest offering at YuppTV and we will continue to bring more awaited movies on YuppFlix.”

Yash Raj Films VP – digital Anand Gurnani added, “We are glad to associate with YuppTV and expand the digital reach of YRF’s bouquet of movies across global markets. We are affirmative that users across different countries will be happy to watch and enjoy their favourite YRF titles online on YuppFlix.”

In addition to the bouquet of movies from Yash Raj Films, YuppTV is further committed to updating its movie catalogue on a weekly basis. Global users can easily access these movies on all YuppTV platforms, including the website and Android and iOS apps and via internet-enabled devices.