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YouTube to show more local-language content

MUMBAI: Starting today, YouTube users in India will see more local-language content on home and trending.

Based on users’ watch history, YouTube will automatically identify their preferred local Indian language—from Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu—and display more content in that language on the home page.

The language preference is based on a combination of one’s user interface language, watch history and location. If a user thinks that YouTube has identified the wrong language, then the user can change his/her language. Or the user can simply watch more videos in his/her language, and YouTube will gradually correct itself.

YouTube product manager Marcel Gordon said, “As a result, you will see more local language content in two places on YouTube: On home, you will see more local-language content such as movies and music, especially if you’re a first-time user. If you’re an existing YouTube user, you will continue to receive great recommendations based on what you watch. Trending will now show trending videos based on your local language. For example, if you have indicated preference for Tamil, trending will contain videos that are trending among Tamil-speaking users in India.

“We are excited to help more Indians find content in their local languages, especially those who are coming online for the first time. We hope this will make their experience even more engaging and relevant. We’re equally excited to help regional content creators reach audiences in their local languages more quickly.

“This feature has started rolling out for all users. We hope that you enjoy discovering the wealth of local content available on YouTube in all languages.”