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Yahoo acquires mobile ad company Flurry

MUMBAI: Internet giant Yahoo has acquired San Francisco based mobile advertising company Flurry to boost its revenue in the smartphone market.

Although financial details of the agreement were not disclosed, reports state the deal is worth $300 million.

Founded in 2005, Flurry is an app analytics and advertising company that aims to optimise the mobile experience through better apps and more personal ads.

“With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities,” Flurry chief executive officer Simon Khalaf said in an online post.

Along with tuning into mobile devices, Yahoo is ramping up its offerings for streaming video live or on demand.

The take-over will provide Flurry resources to ramp up platforms for developers to build applications, target users and explore ways to make money. Yahoo maintained that 170,000 developers use Flurry analytics tools and that Flurry sees app activity from 1.4 billion devices each month.

Yahoo SVP advertising technology Scott Burke said in a release, “We want to harness our collective innovative spirit and bolster the mobile ecosystem by providing developers the analytics and monetization solutions to drive their success.”

Earlier this month, Yahoo acquired an Israeli start-up specialising in streaming high-quality video to computers and mobile devices.