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Xstream’s OTT media streaming platform launched in APAC; Balaji signs up as client
MUMBAI: IOT Group subsidiary OTT Premium is set to bring Xstream’s over-the-top (OTT) media streaming platform to Australia and more than 100 countries across the Asia-Pacific region.
TV and film studio Balaji Telefilms, which is launching a subscription-based OTT service called ALT, is one of the clients of Xstream in the APAC region, besides telecom operator Telenor and Spark New Zealand.
Xstream, an independently owned Tier I streaming company, offers telcos, broadcasters, production and film companies and content owners with the full end-to-end OTT platform to deliver content which can be viewed on any device, anytime, anywhere.
The Xstream technology will allow global content to be delivered instantly and seamlessly to Australian audiences and Australian content to be delivered to new audiences around the world.
In addition, OTT Premium will adopt Xstream’s dynamic business model, which means irrespective of the size of the client, OTT Premium will cohesively scale with each client’s individual needs.
OTT Premium will be headed by managing director Bob Morrison, who joined Xstream Asia Pacific in 2015 to launch, manage and grow Xstream’s operations across the region. He earlier spent 12 months on the board of Xstream. Morrison has over 25 years of experience in the fields of entertainment, media, television, content and OTT.
“This partnership will expand the reach of an Australian tech company across the entire region,” said IOT Group executive director Duffell. “There is a gap in the market for customers looking for unique content delivered as and when they want it. There’s numerous streaming and VoD services offering mass content, few of which offer tailored viewing or multilingual channels to address unique tastes. The Xstream platform already has access to over 10,000+ hours of homeland television and continues to grow.”
“This partnership presents a huge opportunity for Australian broadcasters and telcos to bring previously unseen global TV content to local audiences and provides a platform for Australian artists and production companies to bring their new content to a global stage,” added Morrison.