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Vuclip unveils local cricket chat show for Viu ‘What the Duck’
MUMBAI: Vuclip, a PCCW Media company and a premium video-on-demand (VoD) service for emerging markets, has unveiled Viu Originals on its OTT platform Viu with the cricket comedy chat show series ‘What the Duck’.
Hosted by Vikram Sathaye, the show, produced and co-created by Fluence, CA Media Digital’s celebrity network, will feature cricketing greats such as Sachin Tendulkar, Virender Sehwag, Zaheer Khan, Harbhajan Singh, Gautam Gambhir, Murali Karthik, Irfan Pathan, among others.
The series kicks off today on Viu with the interview of Virender Sehwag, opening the series innings in the same swashbuckling manner that he does on the cricket field.
At the intersection of cricket and comedy, ‘What the Duck’ is a freewheeling chat show that will reveal the funnier side of India’s cricketing legends. A dream come true for cricket fans, the show marries two of India’s greatest passions—cricket and entertainment. Laced with the host’s signature humour, each instalment of the ten-episode series will feature a cricket celebrity along with some fascinating anecdotes and insightful stories. New episodes will be uploaded each week on Viu.
The quirky chat show will be the first offering from Viu Originals. Each episode will have a total run time of 13 minutes. The format has been established based on eight years of consumer behaviour data and mobile consumption pattern analysis of millions of consumers. The research demonstrates that this time length is the magical threshold for a mobile consumer before boredom sets in, the consumer moves on to other pressing tasks, or they meet their limit of mobile internet data costs.
Vuclip COO Arun Prakash said, “For us Viu is not just a business; it is a fiery passion and a commitment to entertaining billions of consumers in the Indian subcontinent, Southeast Asia and the Middle East. It is this passion that drives us to push the boundaries of technology and creativity and sets us apart from rest of the pack. We at Vuclip are a fun bunch. We idolise Sachin, Sehwag and the rest of the cricketing legends, and we place a high value on a good sense of humour. We are confident that the show’s uniqueness, in conjunction with Vikram’s ability to curate stories of world-famous and beloved cricketers, will resonate with the audience.”
“As a cricket humorist and fan, I have been fortunate to have had the chance to travel with the Indian cricket team for over 12 years. Through my many interactions with them, I caught a glimpse of the lighter side of their personalities and discovered a treasure trove of cricketing stories. Through this show on Viu, I endeavour to reveal that side of cricketers for all the fans to enjoy,” said Sathaye.