21 Nov 2017
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Vuclip to stream on Amazon Fire TV Stick in India

MUMBAI: Premium video-on-demand (VoD) service provider Vuclip will stream its content to customers in India on the newly launched Amazon Fire TV Stick with a ‘voice remote’.

This will allow viewers across the nation to access Viu content on their television sets, thus enhancing Viu’s reach in a country that has traditionally been home to single-screen households.

Viu is part of a premium deal that the global majors have inked. This collaboration will result in streaming premium content, ranging from Viu’s popular original content co-produced with Vikram Bhatt’s Loneranger Productions, such as ‘Gehraiyaan’ and ‘Spotlight’, and Nagarjuna’s Annapurna Studios, such as ‘PillA’ and ‘Pelli Gola’, to underexposed content across Hindi and Telugu, such as ‘Masaan’, ‘Kabali’ and ‘7 to 4’.

Speaking about the association, Vuclip India country manager Vishal Maheshwari said, “Viu content is being applauded across different media and the Fire Stick coming to India was an opportune moment for us to take it to a wider audience. Even as adoption of mobile devices and multiple screens grow at a rapid pace, the television screen has traditionally been something that brings the family together in India. This gives us an opportunity to give that many more households the pleasure of our premium exclusive content.”

Amazon Devices, GM sales, Vijay Talwar said, “Fire TV Stick is the best device to stream movies, serials and music on your TV. Viu provides differentiated content that is best viewed on a Fire TV Stick within the comforts of your living room, on a big screen. We are excited to offer Viu’s selection of content for our customers.”

Amazon Fire TV Stick has also associated with other OTT platforms such as YuppTV and CBS All Access.

The all-new Fire TV Stick with voice remote is available at www.amazon.in/firetvstick and select retailers across India, including Reliance Digital and Croma for Rs 3,999.