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VSTV’s K+ selects Irdeto as tech partner for OTT
MUMBAI: Irdeto has been selected by K+, a premium pay TV service by Vietnam Satellite Digital Television (VSTV), to provide end-to-end multiscreen support for the launch of its first commercial over-the-top (OTT) service.
VSTV is the largest satellite pay TV platform in Vietnam with approximately 800,000 subscribers.
Irdeto’s suite of multiscreen products includes Irdeto Rights, Irdeto Media Manager and comprehensive implementation and managed services. By working with Irdeto and using enhanced user experiences and customised consumer facing applications supplied by Vodworks, K+ can offer their OTT content across multiple devices and browsers in a unique service for their market.
Vietnam is one of the fastest-growing pay TV markets in Asia Pacific. With improving connectivity and broadband penetration, more OTT services are expected to be launched to offer subscribers the flexibility to view content on various devices. With Irdeto’s support, K+ will be able to leverage this opportunity and will be the first pay TV network to offer Premier League matches through OTT delivery in Vietnam.
“We wanted to launch an OTT service as a value-added service for our subscribers, who are increasingly viewing content through multiple connected devices,” said Vietnam Satellite Digital Television Company deputy general director Jacques Aymar de Roquefeuil. “Irdeto’s end-to-end multi-screen solution was important to the success of this new service, as it allows us to deliver our customers premium OTT entertainment on their screen of choice regardless of DRM and streaming format. Through our partnership with Irdeto, we are confident in offering the best OTT service we can to our customers in a safe and secure manner.”
“Given the high demand for pay TV in Vietnam, there is a tremendous growth opportunity for OTT services in the country. Irdeto plays a leadership role all over the world helping pay TV service providers like K+ deliver this type of next-generation offering,” said Irdeto VP APAC Bengt Jonsson. “Irdeto’s multiscreen capabilities will further strengthen the competitive positioning of K+ in the Vietnamese market providing more choice and convenience to customers, as well as address the time-to-market and technology complexities of supporting a multi-device ecosystem.”
This multiscreen deployment has been tailored to meet the needs of K+ with a combination of solutions and services. This includes Irdeto Media Manager, an open and scalable video content management platform that enables pay TV operators to rapidly deliver TV everywhere; Irdeto Rights, which secures content and flexibly manages usage rules for any OTT platform, as well as comprehensive implementation and managed services. In partnership with Vodworks, K+ subscribers will also be able to access OTT content through customised apps which provide consumers with an optimal user experience to access content on their mobile devices.