18 Oct 2017
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Vserv and XL partner to strengthen mobile entertainment ecosystem in Indonesia

MUMBAI: Vserv has announced a partnership with XL Axiata Tbk, a telecom service operator in Indonesia. The partnership will integrate Vserv Smart Data platform with XL to help drive higher ROI for mobile entertainment companies.

Vserv VP global telco alliances Rohit Verma said, “We are excited to partner with XL, which is a major player in the telecom space in Indonesia. Leveraging the value that Vserv Smart Data platform brings, along with XL’s deep understanding of its extensive customer base, we are confident of enhancing the efficiency of the mobile entertainment ecosystem in Indonesia.”

XL Axiata head of mobile advertising Herwinto Chandra Sutantyo added, “We are intrigued with what Vserv Smart Data platform is capable of achieving, by creating value from the petabytes of data we generate every second. Today, the partnership would ensure the compliances of our advertisers, in particular from the mobile entertainment sector, by targeting our mobile subscribers with engaging and relevant advertisements that follow Indonesia’s advertising ethics and regulations. With this collaboration, we are positive that we will be able to transform the mobile entertainment ecosystem in Indonesia.”

Through this partnership, Vserv and XL will enable mobile entertainment marketers to target the most relevant audience, with the right ads at the right time, based on user personas and intent signals.

Indonesia’s mobile entertainment market is currently pegged at $765 million in revenues and is growing at a CAGR of 4.7 per cent.