20 Sep 2017
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Vodafone Play partners HOOQ to bring entertainment content

MUMBAI: Vodafone India has partnered HOOQ, Asia’s first premium video-on-demand service, to offer to customers unlimited streaming of over thousands of hours of entertainment content from Hollywood, Bollywood and local movies along with exclusive series.

This basket of entertainment will be available on Vodafone Play, Vodafone’s one-stop entertainment destination to enjoy streaming of content; be it live TV, popular shows, latest movies or trending music videos.

Vodafone Play subscribers can now binge watch popular American shows like ‘The Big Bang Theory’, ‘Arrow’, ‘The Vampire Diaries’, ‘Gotham’, ‘Supergirl’, ‘Friends’, ‘The Flash’ and many more. Enhancing the video streaming experience on Vodafone Play is a rich list of the best of local and Hollywood hits at no extra charges.

Said Vodafone India national head – VAS and Content Dipankar Ghoshal, “With mobiles becoming the preferred screen for entertainment, the average time spent on smartphones daily is significantly higher than TV, demonstrating that the engagement levels provided by smartphones remain unparalleled. We find our customers are increasingly seeking enriching and diverse content options. Through our partnership with HOOQ, Vodafone has further strengthened the base of quality content on Vodafone Play. As the world gets smaller by the day, Vodafone Play subscribers can now access globally acclaimed movies, television shows and more, at the tip of their finger anytime, anywhere.”

Added HOOQ India managing director Salil Kapoor, “We are extremely thrilled to announce our partnership with Vodafone today. This collaboration further solidifies our position as the country’s biggest premium video-on-demand service. India is one of the key markets for HOOQ and this strategic partnership will ensure a wider reach for us giving Vodafone customers a window to experience the best of Hollywood movies and TV shows across genres.”