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Viu nets 4 mn users across Asia in first year of launch
MUMBAI: PCCW Media’s OTT video service, Viu, has achieved four million unique users just one year after its launch.
Viu recorded over 218 million video views in the third quarter of 2016, doubling that of the preceding three months. Viu’s users have demonstrated high engagement by consuming on average 1.2 hours per day. On average, 12 videos are viewed by each user every week.
As part of its regional expansion plan, Viu has been launched in the Philippines, offering viewers access to content on the web and on mobile while on-the-move.
Viu is now present in India, Hong Kong, Singapore, Malaysia, Indonesia and the Philippines.
PCCW Media Group MD Janice Lee said, “As OTT takes root and continues to develop rapidly in Asia, Viu continues to stride forward with the launch of its service in the Philippines, a vibrant market with over 30 million viewers who regularly watch videos online. We are confident that our Philippine launch will replicate the growth and success we have experienced in the region.”
Viu has a premium content lineup including Korean content from the top four Korean broadcasters (SBS, KBS, MBC, CJ E&M), as well as Japanese, Malaysian, Indonesian, Chinese, Taiwanese, Hollywood and the recently-added Thai content to satisfy preferences of local viewers in different markets.
PCCW said that Viu has brought new excitement to the market with its unrivalled quick delivery of local subtitling, especially for its Korean content, as fast as four hours after its telecast in Korea, and many user-friendly features, thus establishing Viu as the leading Asian premium content platform popular with online users in Asia.
Apart from premium drama and entertainment shows, in order to satisfy fans, Viu also produces ‘K1 Headlines’, offering fans exciting Korean lifestyle, entertainment and celebrity bite-sized news exclusively provided by Dispatch, a top entertainment site in Korea.
Viu launched in the Philippines in response to great receptiveness to OTT video consumption shown by local online viewers. The Nielsen Global Video-On-Demand Survey shows that 45% of online consumers in the Philippines watch VOD at least once a day. Moreover, 82% of online consumers said they like to catch up on multiple episodes at one time so Viu’s download feature will fulfill this very need.
“Apart from online streaming, Viu’s download feature is particularly suited for the Philippine market, enabling users to view content offline by downloading to mobile and connected devices with a convenient and hassle free experience,” said Lee.
Viu freemium a suitable business model for monetisation in the Philippines
As a freemium video service, Viu is an effective channel for advertisers looking to reach out to consumers in the Philippines as they are the most receptive to online advertisements in Southeast Asia.
A recent research also revealed that 51% of respondents who watched VOD agreed that advertisements in VOD content give them good ideas for new products to try and 66% said they did not mind getting advertisements if they can watch free content. Video ad revenue in the Philippines is expected to grow at a CAGR of 32% from 2016 to 2021.
For video OTT service subscription, revenue from OTT in emerging markets is expected to grow to $19 billion by 2019.
Viu offers viewers in the Philippines free access to the latest authorised Korean dramas and variety shows provided by the top four Korean broadcasters, SBS, KBS, MBC and CJ E&M, along with hugely popular Japanese content.