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Viu claims 50% growth in active users in March
MUMBAI: Viu, a pan-regional OTT video service by PCCW Media, has claimed to have hit 6 million monthly active users (MAU) across markets in March this year, representing a 50% growth from 4 million until November 2016.
Since launch in October 2015, Viu has been made available in Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Oman, UAE, Saudi Arabia, Qatar, Jordan, Kuwait, Egypt and Bahrain.
PCCW Media Group MD Janice Lee said, “We are excited about the rapid expansion of Viu around the region both in terms of the number of markets we serve as well as the speed of market penetration. It is indeed very encouraging to see the high engagement with our users who spend almost 100 minutes a day viewing their favourite content on Viu. This stickiness helps propel the business of our telco partners, benefits content providers, drives subscriptions and boosts the consumption of online advertisements for advertisers who leverage Viu’s regional platform to reach the millennials who are more receptive to digital advertisements.”
Viu operates on a dual model of an ad-supported tier and a premium subscription tier of service.
Commenting on the company’s dual monetisation strategy, Lee added, “Benefiting from the overall market growth of online video consumption and based on a strong product and content proposition, Viu’s subscription and advertising revenue growth has exceeded the industry’s estimate of market growth.”
As part of its ongoing quest to be the preferred OTT video entertainment platform in Asia, Viu is introducing Viu Originals as a creative initiative to further enhance user engagement, adding value for both telcos and advertisers.
Riding on PCCW Media’s extensive production expertise and experience, Viu offers viewers high-quality Asian content with Viu Originals comprising Korean, Chinese, Indian and Indonesian productions.
In addition to popular Korean programmes, Viu Originals will feature vibrant, exclusive content including among others, Chinese drama and variety shows from ViuTV, Indian content, with recent releases of thrillers, dramas and comedies produced in collaboration with renowned Indian directors and premium Southeast Asian content for markets such as Indonesia.
“This collection of exciting original content will widen Viu’s appeal to users, enhancing the loyalty of viewers to subscriptions and engaging consumers for advertisers,” Lee said.
Viu has signed an agreement with SYS Productions for producing a programme under the Viu Originals initiative. Titled ‘Song Ji Hyo’s Beauty Views’, this will be hosted by a celebrity from a popular Korean variety show, ‘Running Man’.
This show marks a rare occasion when a famous Korean celebrity works with a regional OTT video platform in a production to share the latest fashion and lifestyle tips in Korea. With ‘Hallyu’ Korean wave sweeping over Asia, this Viu Originals production is primed to be a runaway success.
‘Song Ji Hyo’s Beauty Views’ is expected to be popular with viewers and may feature episodes in which Song will travel overseas with Viu, interact with fans and share her experience of the products along with insightful advice on the latest fashion and style trends in Korea.