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Vice expands relationship with Snapchat through content creation
MUMBAI: Vice has expanded its relationship with online social network Snapchat and will create original shows for it.
This will take the form of short form content, the company said.
The first Vice series for Snapchat will be a dating series hosted by rapper and chef Action Bronson. It will be called ‘Hungry Hearts With Action Bronson’.
‘Hungry Hearts With Action Bronson’ will consist of eight episodes involving potential couples being sent on dates by Bronson.