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Viacom launches an app in Thailand to push its show ‘Dora The Explorer’

MUMBAI: Viacom International Media Networks Asia has announced the joint launch of Dora’s Learning Adventure.

This is a mobile, multi-sensory edutainment kids’ service. Dora’s Learning Adventure enables Dora to be a personal digital friend for preschool kids aged two to five years old, to go on playful, learning adventures anytime, anywhere with her. Kids are encouraged to explore and self-learn at their own pace with Dora through age-targeted weekly appisodes for mobile devices, delivered to them in a personal and highly interactive fun experience. This collaboration also signifies the inaugural global introduction of Dora’s Learning Adventure.

Viacom International Media Networks Asia executive VP, MD Mark Whitehead said, “Nick Jr. is about giving children and parents what they want – ‘A Smart Place to Play’. Dora’s Learning Adventure embodies that for Dora fans. With BlueArk’s strength in creating great digital products and their passion for Dora’s Learning Adventure to stay true to Dora fans, coupled with Taomee, the ideal publisher of kids’ content, we could not have found stronger partners who are closely aligned with us in putting kids first in everything we do and to bring this service to life in Taiwan.”

BlueArk CEO Andrew Ku said, “We were inspired to create Dora’s Learning Adventure first through my daughter who is a huge Dora fan, and wanted to bring Dora to life as a personal digital friend for preschool kids like her, so that she gets to continue on playful, learning adventures anytime, anywhere, while learning English at her own pace. We are excited that Nickelodeon shares our vision and is supportive in bringing this first-of-its-kind mobile edutainment service to preschool kids”.

Taiwan Taomee GM Huang Xin Kai said, “We are convinced of the potential and reach of Dora’s Learning Adventure and are thrilled to be the first publisher in the world to secure the rights to Dora’s Learning Adventure for Taiwan and to offer this unique, world-class edutainment kids’ service, thereby further expanding our country’s preschool education service offering. We believe this will transform the way preschool kids will learn in Taiwan, while offering children an exposure to the English language”.

Nickelodeon’s show ‘Dora the Explorer’ is currently seen by over 200 million kids in over 150 countries and territories and translated in more than 30 languages via Nickelodeon channels around the world and through syndication. More than 20 educational and cultural consultants have worked on Dora the Explorer since the series premiered. Globally, Dora teaches more kids English than Spanish.

‘Dora the Explorer’s interactive preschool curriculum was established from Howard Gardner’s multiple intelligences, which includes Spatial, Linguistic, Interpersonal, Musical, Bodily-Kinesthetic, Logical-Mathematical, Intrapersonal and Naturalistic. Extending from here, Dora’s Learning Adventure adds depth through an interactive “Learn to Play, Play to Learn” experience, allowing them to also learn English in a fun manner, while cultivating good moral habits.

Age-appropriate weekly appisodes provide a step-by-step introduction to each child’s developmental skills. The learning pace is based on each child’s interactive performance through their multi-sensory selection, including touch, voice-initiation and breath activation.

The service also comes as a dual-app mode, including a parent app, kidswatts, which will allow parents to instantly monitor their child’s learning progress on Dora’s Learning Adventure and analyse their learning curriculum along Gardner’s multiple intelligences. kidswatts provides daily, weekly and monthly report cards to inform parents about their children’s learning abilities and habit, and offers guidance tips accordingly. Parents not only get real-time feedback but can also send stickers and voice messages to encourage and praise their kids.

The dual apps for both kids and parents are available now and can be downloaded first through a subscription-based model on Android mobile devices in Taiwan and Hong Kong. It will become available on iOS devices in the last quarter of 2014. From this month, parents who like Dora’s Learning Adventure fan club on Facebook in Taiwan and share their user experience, will stand a chance to win ‘Dora the Explorer’ prizes.