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VH1 inks video deal with BuzzFeed

MUMBAI: VH1 has inked a deal with the internet news media company BuzzFeed to create a series of video segments to drive the site’s users to the International music network’s TV shows.

The move is an example of how traditional media is teaming up with Internet upstarts to expand audience reach.

VH1 SVP creative group and consumer marketing Caralene Robinson told Variety, “Our fans have a voracious appetite for VH1 content across all screens. BuzzFeed is the perfect partner to expand our reach to a wider audience and to engaged even deeper with the VH1 brand across the social web.”

Starting today, the channel will air videos produced with BuzzFeed to promote season five of shows like ‘Couples Therapy with Dr. Jenn’, which premieres on Wednesday at 10 pm. Couples booked to appear with Dr. Jenn Berman this season include Juan Pablo Galavis and Nikki Ferrell from ABC’s ‘The Bachelor’, adult film star Jenna Jameson and her boyfriend John Wood; CBS ‘Big Brother’ alum Dick Donato and girlfriend Stephanie Rogness-Fischer; Naughty By Nature’s Anthony Criss and girlfriend Cicely Evans; and Deena Cortese and boyfriend Chris Buckner from MTV’s ‘Jersey Shore’.

New York-based BuzzFeed is best known for its shareable list-based articles. The company last month raised $50 million in funding from VC firm Andreesen Horowitz, valuing BuzzFeed at $850 million, to expand its operations in terms of content and international footprint.

Under the new strategy, the company has established BuzzFeed Motion Pictures, which will encompass everything from animated GIFs and short-form video, and eventually episodic content and full-length movies.

BuzzFeed also has deals under its social tune-in programme with networks including NBCUniversal’s Bravo and AMC Networks’ IFC.