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VEQTA inks multi-year streaming partnership with Major League Baseball
MUMBAI: OTT sports platform VEQTA has inked a multi-year partnership with USA’s Major League Baseball (MLB). This will give baseball fans in India access to an all-new never seen before content experience.
MLB is amongst the largest league systems by revenue across any sport. It is also the world’s biggest league by total attendance with over 73 million fans attending MLB games in 2016.
This partnership between one of the world’s most iconic sports leagues and India’s next generation sports platform will help build a larger fan base for baseball in the region.
VEQTA will be the official home of Major League Baseball in India with exclusive long term OTT rights. It will serve the widest offering of MLB games ever in India, with over 20 live games each week during the regular season (April through September); and full coverage of the league’s “Jewel Events” — All-Star Game (July), Wild Card Games, Division Series, League Championship Series, and the World Series (October/November).
MLB and VEQTA will also launch a variety of initiatives together to build the sport further in the country including promotional activities, events, fan activation and engagement.
VEQTA, with its key partnerships with global sports bodies, will additionally serve over 6000 hours of live sports content in 2017 across Tennis, Fight Sports, Motorsports, Football, Basketball, Rugby, Athletics and Baseball.
Speaking on the partnership, VEQTA co-founder & director Vikram Tanwar said, “We are thrilled to have Major League Baseball, one of the biggest names in the world of sport, partner with us. Baseball has a niche audience here and we wish to grow it further. Through this partnership, Indian baseball fans will have access to exclusive baseball content not available in its entirety on any other platform. VEQTA is proud to bring this experience to India and assert our commitment to offer the best sports content from across the globe to Indian fans.”
MLB VP International media sales and marketing partnerships Dominick Balsamo said, “We are excited about this new partnership and pleased to welcome VEQTA as the OTT home for Major League Baseball in India. MLB on VEQTA will serve Indian baseball fans with comprehensive coverage of the league from opening day through the World Series, and present the game on an exciting platform that promises to attract new baseball fans and players in India.”