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Vdopia partners BlueKai for advanced mobile video targeting

MUMBAI: Online and mobile video platform Vdopia Inc has entered into an agreement with BlueKai data to provide Vdopia’s customers with advanced mobile video targeting on a global basis.

BlueKai mobile data will be integrated into Vdopia’s platform for mobile audience targeting, giving its advertisers access to 330 million unique mobile users (iOS and Android).

Vdopia Inc co-founder and chief business officer Saurabh Bhatia said, “Vdopia has always had the industry’s most comprehensive set of video creative units for mobile. The addition of BlueKai data sets will vault us into a global leadership position in targeting effectiveness. No other company offers the worldwide audience reach for mobile video advertising that we provide for our customers.”

Data from BlueKai and other mobile targeting partners will enrich Vdopia’s own data resulting in segment targeting abilities that are constantly refreshed to provide broad reach at scale.

BlueKai VP mobile Jeff Frantz said, “In 2013, advertisers increased spending on mobile video advertising by 167 per cent and will increase spending by 81 per cent this year. With such a large investment in mobile video, advertisers must deploy the most advanced campaign targeting tools to maximise their ROI. With Vdopia and BlueKai together, they will get just that.”

Vdopia already offers mobile targeting based on context, device type, time, operating system, location, demographic information and audience behaviour. The addition of BlueKai’s third party data provides additional targeting parameters to help brands reach their intended audiences with impact and efficiency.

Vdopia Inc APAC VP Preetesh Chouhan added, “Advanced mobile video targeting sharpens access of advertisers to the right audience while choosing the parameters that are most effective to their campaigns. Our association with BlueKai will help us elevate our cutting edge video advertising solutions in this fast growing segment.”

Vdopia delivers publisher solutions, offering easy and efficient integrations to monetise inventory. Its premium mobile video ad units provide monetisation schemes for mobile, web and app.