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Vdopia launches mobile video programmatic platform for APAC

MUMBAI: Mobile and online video advertising platform Vdopia has announced the launch of its programmatic buying and selling platform exclusively for mobile video advertising for Asia Pacific.

Dubbed ‘Chocolate’, the new marketplace product is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers quality mobile video inventory at a scale with complete transparency.

Chocolate is being launched with a potential audience reach of over 200 million unique users globally.

Vdopia CEO Saurabh Bhatia said, “With over 10,000+ mobile sites and apps globally, we are excited to support brands and publishers to deliver amazing ad experience in a more efficient manner. With Chocolate, we’re providing an automated, scalable solution for advertisers to further take control of their campaigns; advertise on mobile with a high ROI and generate more loyal customers. Chocolate is positioned to capitalise on macro trends including moves into programmatic and the emergence of mobile native advertising.”

Vdopia CTO Srikanth Kakani added, “One of the unique advantages of Chocolate is its capability to provide real-time bidding to demand partners which have only basic VAST support but no RTB or Real Time Bidding capability.”

The platform is device-agnostic and is compatible with all major operating systems. All ads served through Chocolate are VAST-compliant. The platform will be integrated with leading demand partners, analytics providers like Metamarkets and measurement partners including Nielsen (mobile OCR) and comScore vCE to provide a transparent and measurable advertising experience for brands and their agencies.

Vdopia APAC SVP Preetesh Chouhan stated, “The new marketplace unifies a fragmented mobile video market space and addresses growing mobile industry complexities including lack of standards, brand safety and a dearth of quality mobile video inventory. Chocolate is the only marketplace that offers end to end functionality for scaling video ads on mobile and best monetisation opportunities for publishers.”

Chocolate will also allow leading brands to auto-play video ads on mobile web pages and apps, adjacent to content, on any smartphone without disrupting the user’s web-browsing experience. It takes advantage of Vdopia’s proprietary .VDO technology, which enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web and apps using simple tags and SDKs.