20 Oct 2017
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Twitter to showcase live content across genres

MUMBAI: Twitter India will celebrate young creators and users in its first-ever week-long live showcase called #EveryCharacterMatters.

From 13 to 17 June, the multi-genre showcase will see exclusive, live content across Comedy, Lifestyle, Modern Romance, and Music on Twitter. This curated showcase will see over 20 comedians, chefs, musicians and stylists harness Twitter, Vine and Periscope to connect and create with their followers.

#EveryCharacterMatters, as the theme suggests, will highlight how every content genre, every character, every personality has a voice on Twitter, and the curated showcase will be a reflection of the diverse youth and creative voices of our country. #EveryCharacterMatters will celebrate new forms of digital and live storytelling, and will help users discover and interact with new creators across their daily lives.

This week-long showcase will also encourage the creator in every user on the platform, and will showcase how best to use Twitter’s tools and features. You can join the conversation by following @VideoIndia account or #EveryCharacterMatters hashtag on Twitter, which is the best way to get live updates about the program.

“Twitter is current and live – it’s just like serving a dish at the restaurant – you get instant feedback. I can bounce off ideas for seasonal menus at The Bombay Canteen with our followers and I can also reach out to them asking about new ingredients I come across. I often look to Twitter for travel tips, and hyperlocal recommendations from foodies in the city I am visiting. Twitter helps build connections, inspires my work, and I learn something new every day through my conversations,” says chef Thomas Zacharias (@ChefTZac) at The Bombay Canteen.

“#EveryCharacterMatters will put a spotlight on the new young, delightful, hyperlocal Twitter. It will allow people to enjoy their interests such as food and music in a new dimension, and in a more inclusive and collaborative manner. The content across categories on Twitter is authentic and relatable, and that helps us redefine digital lifestyles on the world’s largest live communications platform today,” says Twitter India Lifestyle & Culture Partnerships Keya Madhvani.

#EveryCharacterMatters will spotlight young Indian talent across genres, and all week these users will tell their stories in new, creative, multimedia content forms using Tweets, photos, videos, Vines, and Periscopes. They will collaborate with Twitter users for a richer experience by asking people to Tweet their ideas, lyrics, sound clips, and will involve them in the creator’s journey. You can journey with a musician in the making of a new track, or you can accompany a blogger as he walks down the streets of Bandra as he enjoys the local street food.