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Twitter pulls down shutters on music app

MUMBAI: With #music having failed to make a mark among users, Twitter has decided to shut its experimental music app within a year since its launch.

The move comes months after the company stopped development on the app as it failed to draw in listeners due to the large number of competing music applications in the market. The app aimed to start conversations around music and artists on Twitter to create a new way to discover music.

An official tweet by the company stated that the app is being pulled off from the app store today and existing users will not have access to it after 18 April. The app was available only on the iOS devices and desktop.

Twitter #music posted today, “Later this afternoon, we will be removing Twitter #music from the App Store. If you have the app, it will continue to work until April 18.”

It further added that it will continue to explore newer ways to bring content to its users based on the music activity it witnesses on Twitter.

“We continue to experiment with new ways to bring you great content based on the music activity we see every day on Twitter,” the post read.

The music app was built by the team behind the music-discovery service We Are Hunted, which Twitter acquired in 2012 and subsequently shut down. Before it became publicly available, Twitter seeded the app with popular musicians, encouraging them to tweet about their experiences to generate buzz.

Less than a week after Twitter #music’s launch in April last year, the company’s head of music Kevin Thau left the company to join Jelly as COO.