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Twitter introduces ‘First View’ for brands to share stories in India

MUMBAI: Micro-blogging site Twitter has introduced First View in the Asia Pacific region. This will enable brands to share their stories with compelling videos on Twitter.

First View is now available in 29 countries including the Asia Pacific markets of India, Australia, Indonesia, Japan, Malaysia, the Philippines and Singapore.

According to the company, Asia Pacific is the largest and fastest-growing region for Twitter worldwide, and First View will empower Asian businesses of any size to take their marketing campaigns to the next level using Twitter’s platform for real-time public conversations.

Tata Motors India, Nike Philippines and Samsung Australia are among the first advertisers in the region to leverage the feature.

“Audiences today demand video content. With First View, marketers have the ability to connect with their audience through richer forms of communication and creative content, while ensuring that they are constantly top-of-mind on their feeds. First View provides advertisers with the opportunity to own the most valuable ad space on our platform on any given day, expanding their reach within a 24-hour period,” said senior director for product strategy, sales Asia Pacific, Latin America and emerging markets Maya Hari.

First View helps marketers achieve audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a promoted video from that brand. Now, marketers can tell a powerful visual story across Twitter audience.

“Word of mouth is more important than ever. Twitter’s First View gives Samsung the opportunity to reach a wide audience to generate buzz and conversation about our new #GalaxyS7 and #GalaxyS7edge smartphones. We are able to hit a broad audience with great video content to help drive social momentum,” said Samsung Electronics Australia corporate VP and CMO Philip Newton.

“Video is one of the hottest topics for all marketers at the moment. We are delighted to see exciting products being launched by Twitter, giving us more opportunities to build great experience for our audience. The ability of using video to generate global conversations and dominate moments of interest with First View opens up a great playing field, and ties in strongly with Mindshare’s vision of adaptive marketing,” said MindShare (which manages Nike’s media strategy in Southeast Asia) senior account director APAC Quentin Perrot.