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Twitter India ropes in Sonali Malaviya as head of biz marketing

MUMBAI: Social networking platform Twitter has appointed Sonali Malaviya as country business marketing head for India.

Malaviya will work as part of Twitter’s global business marketing team (GBM) to accelerate brand advertiser education and engagement in India.

Malaviya will work from Twitter’s Delhi office and report to the company’s international marketing director Frederique Covington in Singapore.

Sonali MalaviyaIn her new role, Malaviya will be responsible for marketing and messaging that helps businesses understand and embrace Twitter’s advertising solutions in India. She will set the vision for business marketing strategy, segmentation and events. She will further create and evolve the Twitter story to win the hearts and minds of advertisers and agencies.

Regarding the new hire, Covington said, “India is one of our key growth markets for Twitter in Asia Pacific and we are committed to delivering more value to the local advertising community through real-time marketing solutions. We are excited to have Sonali join the Twitter flock and to further educate and engage with brand advertisers and agencies in India through her vast experience and expertise.”

Malaviya added, “Twitter is the place for discovering what’s happening in your world right now, sharing your interests with others, and expressing your thoughts and opinions. As an individual, those are traits that I identify with and it’s truly amazing to have the opportunity to live my passion at Twitter. I’m thrilled to be joining a supercharged team and contribute my media agency experience to Twitter at this exciting time of digital transformation for brands in India.”

Having over 15 years of experience in the marketing industry, Malaviya previously worked at GroupM, leading a portfolio of diverse brands like Make in India, GlaxoSmithKline, Yum Restaurants, etc. She led with platform-neutral business-oriented solutions and digital-first content.

Prior to joining GroupM, she worked at PHD in Dubai, and at Roy Morgan Research in Australia, providing syndicated and customised consumer and shopper insights to support brand growth.