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Twitter executives to be showcased at keynote session at Natpe

MUMBAI: With participation by domestic and international buyers hitting record levels, the Natpe Content First Market and Conference in Miami is poised to have one of its most active business markets ever, Natpe president, CEO Rod Perth said.

Attendance figures for domestic and international buyers attending Natpe are pacing well ahead of last year. The annual Market and Conference will once again be held at the Fontainebleau Resort, Miami Beach Florida from 27-29 January, 2014.

In addition, a keynote session with Twitter head of TV Fred Graver and Twitter MD, Global Brand, Agency Strategy Jean-Philippe Maheu will carry through the theme ‘No Barriers. New Business’, and examine how buyers, sellers, distributors and advertisers can leverage the extraordinary power of Twitter to enhance their business.

Perth said, “We are very optimistic based on the numbers that the 2014 Natpe market and conference will be one of the most active in our history. We are building on our relevance to the video content industry and the tremendous amount of energy and momentum created last year.”

With more than 645 million active users, Twitter has created a staggering number of connections and an incredibly powerful mechanism for thoughts and ideas. An average of 58 million tweets – more than 9,000 per second – are sent per day, and an estimated 135,000 new Twitter users sign up daily. Twitter’s partnership with TV networks, producers and talent over the past five years has introduced a new creative and business canvas as viewers across all genres tweet about programming in ever-growing numbers.

Zalaznick said, “The keynote conversation will have particular resonance with the Natpe community as we debate how to maximize the power of content through social media. We will discuss the new ways for producers, distributors, network and local station executives to use Twitter to boost ratings, revenue and engagement with audiences.”

This year’s theme at the Natpe conference “No Barriers. New Business.” reflects a commitment to create the first market of the year for the linear and digital content communities, and increasingly for advertisers and brands.