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Twitter acquires SnappyTV
MUMBAI: One of the best ways to follow events as they unfold is through real-time videos on Twitter. As the company continues to invest in video, it’s important for it to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos. To that end, the social network has agreed to acquire SnappyTV.
Twitter said that SnappyTV’s platform for live clipping, editing, and distribution is already widely used by brands and its media partners to share video clips on Twitter, both organically and via Twitter Amplify.
Together, the two parties have worked with the biggest content partners in the world to inject the best video content into Twitter’s real-time conversation, straight from the TV to the mobile device. Twitter users have watched goals, slam-dunks, amazing shots, and touchdowns –– as well as red-carpet moments, award show performances, news clips and funny moments –– right from a Tweet in their timeline.
While Twitter continues to invest in SnappyTV’s product and integrate it more tightly with Twitter, it also plans to maintain its partners’ ability to post high-quality videos to other platforms. The goal is to help publishers quickly share great moments from events so people can experience those moments as they happen.
As Twitter has grown as the companion to live events and broadcast media, SnappyTV will help partners and brands bring the best videos into the conversation, when it matters most.
The founders of SnappyTV have said that when they created the company four years ago, they believed in the importance of mobile as a way for people to share important moments. “Over the years, we’ve developed a close partnership with Twitter –– we’ve worked together to make it easy for publishers to bring video clips to Twitter, both organically and with sponsors via Twitter Amplify, and we’ve also built Twitter data directly into our editing platform. Through this partnership, people have been able to turn to Twitter to view highlights from major events from world championships to TV and awards shows to Presidential elections, just to name a few.
“With Twitter we will continue our commitment to maintaining an open platform for social broadcasting of live events, across a variety of digital platforms. Joining Twitter will allow us to provide an even better product and bring the platform to more content owners and event organizers throughout the world. We will be able to further our goal of empowering people to share the world’s best moments. A huge thank you to our customers, investors, board members and advisors including Josh Felser, Chris Redlitz, Dan Halabe, Paul Bricault, Brian Woods, Russ Fradin, David Pidwell, Leslie Gittess, Andy Boszhardt, Ben Lin, Don Ryan, Don Folgner and Tricia Iboshi. We couldn’t be more proud of this team and what we’ve accomplished thus far. And, we’re thrilled to join a fantastic team at Twitter and have the opportunity to accomplish even more together.”