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Turner launches Cartoon Network Anything app
MUMBAI: Turner International India has launched a mobile app of its kids channel Cartoon Network. Titled Cartoon Network Anything, the app serves up an array of micro 10-15 second snack-sized content specifically created for mobile.
Cartoon Network Anything is available on all iOS and Android devices for free. The young audience will have edge-of-the-seat fun with a huge variety of original content like Roll No. 21, Adventure Time, We Bare Bears, The Powerpuff Girls, Uncle Grandpa, Regular Show, The Amazing World of Gumball, Teen Titans Go! and more.
Commenting on the launch of Cartoon Network Anything, Turner International MD South Asia Siddharth Jain said, “As leaders in the kids entertainment space, it has always been our focus to bring the best and most exciting form of entertainment to our consumers wherever, wherever and however they want it. We are focussed on the total consumption of our brands and content be it on TV, online, on-mobile, on-the-ground through our consumer events and local based entertainment, or through our branded merchandise and games. CN Anything is our initiative that brings world class entertainment for our kids on their mobile phones and tablets.”
Turner India’s recent research, ‘New Generations 2016’, revealed that the use of technology has increased massively as more and more kids live in connected homes, and are utilising more than one device for media consumption. Also, gaming has come across as the number one online activity and 32 per cent children download applications, out of which 70 per cent are download paid apps.
In 2016, Turner Asia Pacific will produce a total of 137 new games, 60 of which are just for the Cartoon Network Anything app. This is in addition to 160 games already available on the app. Turner already has a library of 618 games, ranging from free, freemium and paid, available across the web, mobile and on apps.