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The Qyou partners TotalPlay, launches in Latin America
MUMBAI: Internet video curator The Qyou has announced a partnership with TotalPlay, a Mexico-based triple-play provider, to bring its curated short-form video content to subscribers across Mexico.
TotalPlay will air The Qyou’s linear channel on its IPTV service, as per the deal, which marks The Qyou’s entry into the Latin American market.
Mexico has a thriving online video culture. comScore estimates that 81% of Mexican internet users watch online videos. In response, video service providers and TV operators are moving to better reflect these tastes by adding new programming that showcases high-quality short-form content, curated and packaged for TV.
TotalPlay director of content acquisition Hugo Adrián Hernández commented, “We are witnessing a significant boom in consumer appetite for short-form content—particularly among the millennial group, which is a demographic that grew up with internet video.”
“The Qyou offers a content mix that fills a gap in our current offering, creating an innovative entertainment package which is attractive to a wide audience. It bridges the gap between online and TV entertainment, giving our subscribers a much more seamless way to access the videos they love. We’re confident that the channel will be a big hit with our audience,” he said.
The Qyou co-founder & CEO Scott Ehrlich said, “It’s evident that there is strong appetite for internet content in Mexico. Therefore, it makes a lot of sense for an operator like TotalPlay to integrate The Qyou as part of its IPTV offering. We’re thrilled to launch in Latin America for the first time and excited to work with TotalPlay”.