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Tata Sky selects IBM to launch mSales app for dealers and distributors

MUMBAI: Tata Sky has selected IBM to launch a new mobile solutions app, mSales, to reach new markets and improve customer service and responsiveness for its 14 million subscribers across the country.

With the IBM MobileFirst platform, Tata Sky can securely integrate customer and enterprise data and launch new apps to spur growth, especially in rural markets.

The new mSales app helps dealers and distributors quickly respond to customer inquiries, track existing accounts and new subscribers. Access to mobile capabilities that enable more efficient customer service is especially important in rural areas where there is often limited access to laptops or reliable internet connectivity.

By launching innovative mobile solutions for its 300,000 dealers, Tata Sky will be better able to add subscribers and gain market share.

With more than 50,000 downloads since its launch, the mSales app creates new cost efficiencies by decreasing help desk calls to manage existing customer needs. It also streamlines processes for establishing new accounts. With simplified access to customer analytics, dealers and distributors can better engage customers with more targeted, personalised products and services.

“With IBM’s deep mobile and industry expertise, we have gained a trusted partner for mobile solutions. The Tata Sky mSales app is one of the few examples of how mobile handsets can help us overcome business challenges thereby opening new markets and creating more valuable customer interactions,” said Tata Sky chief information officer Ravishanker N.

Advancing clients’ digital transformation strategies, the IBM MobileFirst portfolio of solutions can be integrated as part of a hybrid cloud solution that combines public and private cloud elements with the flexibility to choose and change environments, data and services as needed.

“Service providers around the world are facing heightened competition as they compete for customer wallet share and loyalty. Creating personalised customer interactions is critical for extending those relationships and identifying new business opportunities,” said IBM, India/South Asia Regional GM Vanitha Narayanan.

“With the IBM MobileFirst Platform, Tata Sky can take advantage of new growth opportunities in untapped markets and easily scale the number of users and apps being delivered to market to offer differentiated services and get ahead of the competition.”

The IBM MobileFirst platform is available from Bluemix, IBM’s cloud development platform, or via on-premises deployment.

IBM total cloud revenue – covering public, private and hybrid engagements – was $7.7 billion over the previous 12 months at the end of March 2015; it grew more than 60 per cent in the first quarter 2015.