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Tata Sky selects IBM hybrid storage to serve its TV customers

MUMBAI: Direct-to-home (DTH) player Tata Sky has selected a new IBM hybrid storage system to help it better serve its 30 million TV customers.

The company is using IBM DS8000 systems as its primary storage for all critical workloads including CRM, billing and disaster recovery.

Tata Sky CIO N Ravishanker said, “Tata Sky simply cannot operate without mission-critical storage that provides the utmost business continuity and operational efficiency in both our primary and disaster recovery sites. The technology deployed at Tata Sky relies on mitigating risk of data loss and at the same time, accessing data swiftly. With IBM DS8000 hybrid flash storage, our response time has significantly improved and queries now return in less than one second, bringing higher efficiencies.”

IBM Storage GM Jamie Thomas added, “In today’s fast, analytics data-drivtatasky-technologyen, cloud-based world, our clients need storage options that they can rely on and that directly impact their ability to deliver high quality service to their customers and outperform competitors. As part of IBM’s bold commitment to storage, today’s launch of the DS8880 family offers an ideal solution for clients like Tata Sky that require high performing, mission critical acceleration to manage the changing conditions in the modern enterprise.”

Constant uptime and the risk of data loss are always at the forefront of data-driven enterprises like Tata Sky, as well as banking, financial and healthcare operations. Security is also essential for both customer trust and business operations.

The DS8000 claims to meet these challenges by improving the management of growing storage demands required by today’s digital businesses.

To accelerate business critical computing, IBM announced a new IBM DS8880 family of enterprise hybrid storage, a system designed with real-time data insights for clients requiring increased performance, data protection and uncompromised, nonstop availability.

With a large-scale disaster, business continuance is just as important as data protection and the DS8880 allows remote mirroring that can be integrated with a high availability server capability to provide high levels of availability.

For customers like Tataibm_logo Sky that are looking for integration with cloud-based and mission critical environments, the DS8880 family offers integration with IBM z systems and other IBM computer platforms to improve business processes and services by enabling systems for the demands of analytics, big data and cloud environments.

The new family of storage is available worldwide beginning today with a starting price of $50,000 and with new licensing packages for simplified ordering and installation.

The new models include IBM DS8884 – a lower cost, space-saving system with easy-to-use operations and continuous availability for running critical workloads on IBM z Systems, IBM Power Systems or distributed systems, as a dedicated platform for consolidated systems or for multiple platforms.

Another model is IBM DS8886 – an enterprise class system that accelerates critical applications with multi-site replication and IBM z Systems, IBM Power Systems or distributed systems integration in a scalable package.

Meanwhile, IBM DS8888 is an all-flash storage system, with availability in early 2016, designed for acceleration of critical applications with nonstop availability and simplified integration.